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Sunday, May 28, 2023

Air India unveils new strategy plan

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In order to reestablish itself as a top-tier international airline with an Indian heart—one that offers the absolute best in class in terms of customer service, technology, product, dependability, and hospitality—Air India today presented its comprehensive transformation strategy.

The plan, which has goals for Air India for the next five years, is appropriately named “Vihaan.AI,” which in Sanskrit denotes the beginning of a new era.

As part of Vihaan.AI, Air India has established a thorough roadmap with distinct milestones that is focused on dramatically expanding both its network and fleet, creating a completely redesigned customer proposition, enhancing dependability and on-time performance, and assuming a leadership role in technology, sustainability, and innovation while making aggressive investments in the best available talent.

In the next five years, Air India plans to considerably expand its international routes while attempting to improve its domestic market share to at least 30%. The strategy aims to place Air India on a path to consistent development, financial success, and market dominance.

Vihaan.AI was created in response to extensive employee feedback regarding their goals and expectations for the expansion of the airline. The five important pillars that Vihaan.AI focuses on are great customer experience, solid operations, industry-best talent, industry leadership, and commercial efficiency and profitability.

While the airline’s immediate priorities are still to address the fundamentals and get ready for expansion (the “Taxiing Phase”), its medium- to long-term priorities will be to build for excellence and establish scale to become a leader in the industry globally (Take Off & Climb phases).

Commenting on Vihaan.AI, Mr. Campbell Wilson, MD, and CEO, Air India said, “This is the beginning of a historic transformation for Air India, and the dawn of a new era. We are laying the foundation for a brave new Air India, with a renewed sense of purpose and incredible momentum.

Vihaan.AI is our transformation plan to make Air India the world-class airline it once was, and that it deserves to be again. We are absolutely focussed on being recognized as a world-class airline serving global customers, with a proudly Indian heart.”

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