As The Sun first revealed, British Airways instructed female cabin crew members on what bras to wear when they discovered that their new uniform included a nearly see-through blouse.
According to the newspaper, some British Airways employees were humiliated when customers inquired about their bras.
The official guidelines previously stated that “undergarments should be plain white or nude, with no lace, patterns, or writing,” as reported by The Sun.
A BA representative told Business Insider, “We’ve removed a recommendation from our uniform guidelines and will continue to listen to our colleagues about what works best for them.”
The airline said that it doesn’t advise crew members on what to wear underwear and that the guidelines are meant to change based on their input.
Paddle Your Own Kanoo reports that the British Airways Stewards and Stewardess’ Union conveyed to its members that it was “incredible that we found ourselves in the awkward position of having to discuss what underwear our female members were ‘allowed’ to wear in 2023.”
“It could be argued that we wouldn’t have even been in this position if the blouse wasn’t transparent in the first place,” it continued.
In January, British Airways first revealed its new look. It was the UK flag carrier’s first redesign in almost 20 years, created by Ozwald Boateng.
In late September, the new uniforms for pilots and flight attendants were formally introduced.
The Unite Union’s then-assistant general secretary claimed that the old white shirt was too transparent and that there had been a “sexualization of the uniform.”
“In the 21st century, it is clearly neither appropriate nor acceptable that women should be put in a situation at work where they can be demeaned for their choice of undergarments,” she added.