The AVANT Up system from Thales has been chosen by Emirates for its upcoming fleet of Airbus A350 aircraft, which is due for delivery in 2024.
With an investment of more than US$350 million, the airline will outfit its 50-strong fleet of A350s with cutting-edge inflight entertainment systems that provide a remarkable cinematic and individualized passenger experience.
Adel al Redha, Emirates’ Chief Operating Officer said: “Emirates has always regarded inflight entertainment as an essential aspect of our onboard experience, and we were in fact the first airline to put personal screens onto every single seat onboard when that was far from the norm over 30 years ago. Today, Emirates ice remains unmatched in inflight entertainment content and experience, having won best-in-the-sky awards consecutively for the past 14 years. Our investment in next-generation Thales systems for our new A350 fleet will further our lead, enabling us to deliver even better experiences to our customers. Watch this space.”
Only airplane displays leveraging Samsung’s QLED technology to immerse viewers in more than a billion colors, Thales’ AVANT Up system’s game-changing technology includes Optiq 4k QLED HDR displays.
The world’s first in-flight shopping channel, EmiratesRED, and Emirates’ unmatched ice inflight entertainment product, which offers over 5,000 channels of multilingual content including live TV, the newest blockbuster movies, TV shows, and music hits, are made possible by this rich display capability.
The updated “live” television solution offered by the new Thales system will give a wider selection of live television and news in the highest definition at 40,000 feet.