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Friday, April 19, 2024

Riyadh Air Scores First International Soccer Club Partnership: Atlético Madrid

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One of the biggest football clubs in Spain and Europe, Atletico Madrid, reached a partnership agreement with Saudi Arabia-based startup airline Riyadh Air.

As a result of the multi-year agreement, Riyadh Air will become the primary and official airline partner of the Spanish football club Atletico Madrid, with its emblem appearing on the front of the team’s jersey. Since its founding in March 2023, the Saudi Arabian airline has only inked only one sports deal.

“It is an incredibly exciting day for Riyadh Air as we enter into a long-term partnership with Atlético de Madrid, one of Europe’s greatest clubs, to become their main and official airline partner,” Tony Douglas, the chief executive officer (CEO) of Riyadh Air, said.

Douglas went on to say that the business considers its alliance with the La Liga winners of Spain for the 2020–2021 season to be a “perfect match.”

The executive added that the entities share a “commitment to excellence and a passion for connecting people and cultures around the world”.

“This airline created global waves when we recently launched our stunning livery and with this partnership, once again we are surprising the world as we move towards our maiden flight in 2025,” Douglas stated.

In March 2023, Riyadh Air placed orders for up to 72 Boeing 787 aircraft (39 firm), with plans to start flying in 2025. The airline displayed a 787 painted in its colors at the Paris Air Show in June 2023.

By 2030, the airline hopes to fly to more than 100 locations and transport 100 million people, assisting Riyadh, Saudi Arabia in becoming a major hub for both business and leisure travel.

Photo cover credit: Riyadh Air

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