The national flag carrier of Saudi Arabia, Saudi Arabian Airlines (SAUDIA), has unveiled its updated brand identity, which includes a new logo, aircraft livery, and cabin crew uniforms.
The beginning of a “new era for SAUDIA” is signaled by this rebranding initiative, which encompasses all of SAUDIA’s products and services, according to a formal announcement released on September 30, 2023.
The new brand’s color scheme, which features varying tones of green, blue, and sand, represents Saudia’s goals to grow its fleet and travel options, promoting global connectivity with Saudi Arabia. The airline is adding novel fragrances and sonic identity to its in-flight service in addition to the visual elements and locally inspired cuisine.
SAUDIA has started a journey toward digital transformation at the same time. The airline hopes to fully implement its generative Artificial Intelligence (AI) virtual assistant by the end of the year, which will meet all of its customers’ informational and travel-related needs.